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Web Wednesdays: What Should A Website Homepage Include?

News Web Wednesdays 5 minutes read August 14, 2019

Homepages are remarkably comparable to shop windows as they have the capacity of offering exceptional sales opportunities by being the leading front of your business. By ensuring your “shopfront” is engaging you will undoubtedly attract potential customers into your business to browse further into your website. Homepages are considered the most important page of any website, and for this reason, the appearance and information you incorporate on this page is immensely significant if you want your website to flourish. The encouraging news is that modifying your homepage wouldn’t cost nearly as much as a shop window.

In this week’s Web Wednesday, we jump into the incredible opportunities you can concentrate on when contemplating what to include on your homepage.

Quick Summary:

We have chosen a shortlist of the most essential factors you need to consider on your homepage, elaborating on these features throughout the article below.

  1. Your business logo should be prominent to ensure your brand identity is immediately recognised.
  2. The navigation should be comfortable to use and be focused on the most relevant pages your visitors will be expecting.
  3. By including a prominent headline you can promote your business message spontaneously to visitors.
  4. CTAs are powerful features to entice potential customers further into your website.
  5. Contact information should be appropriately presented to be readily accessible and easy to find to allow customers to effortlessly contact you.

1. Business Logo:

A business logo is undoubtedly the core of any brand and is a crucial component to make your brand recognisable, so it’s essential to incorporate this onto your homepage. It ensures that your website is recognisable and enables customers to immediately connect with your business. Another significant factor when inserting your logo is to ensure your logo also functions as a convenient route to your homepage. It’s common practice to utilise the logo in your header as a helpful link which visitors can use to reach your homepage, as many users will expect to see it in an accessible location.

2. Navigation:

The navigation is an indispensable component for any homepage and should be thoughtfully formulated to ensure the user journey is as convenient and comfortable as possible. The navigation is a crucial roadmap of your website which informs users of the information available your website and the locations to locate them, excellent for showing visitors where to go after visiting your homepage.

It’s crucial to recognise which pages on your website you want to actively promote, then by employing a structured navigation, you ensure your most important page are readily accessible. So by adjusting your navigation it will enhance your user engagement and ensure your website is a great success.

3. Headline:

Your homepage should communicate clearly with potential customers to show them specifically what your business does quickly as possible. A headline is a compact and focused title which should be immediately visible to visitors. It needs to entice visitors into further exploring your website, and the benefits of taking the time to devise an appealing headline to promote your services or products are astounding.

For instance, a plumber who’s primary service is to repair boilers could simply produce a focused headline which reads “Boiler Repairs”. Although rather modest, it successfully conveys precisely what the business does and enables users who are looking for a boiler repair expert to connect straight away to the business and instantly become aware that the business is likely perfect for them.

4. CTAs:

CTAs (Call To Actions) are compelling features on your website that are applied to prompt further interaction and browsing on your website. They are regularly utilised to help attract visitors onto your internal pages by incorporating persuasive features which give users a relevant incentive to, for example, find out more about your services or ultimately contact you for a quote.

So whether it’s a compelling button which reads “Start Your Free Trial” or an assortment of elegant service page boxes which direct visitors to your service pages, CTAs are an incredibly influential tool which homepages need to employ to encourage further interactions with your website.

5. Contact Info:

How many occasions have you required to urgently reach a business but have struggled to obtain their contact details? It’s notably important for any business that desires to produce exceptional customer service results (and build a prosperous homepage) that being readily contactable is a prime priority. This can be undoubtedly achieved on homepages by simply promoting your phone number in prominent locations, such as your header. It’s also very common for visitors to assume contact details, such as the business location and email address, are located in the footer of your website as well.

Additionally, by incorporating relevant buttons and links to your contact page it can further create a more user-friendly website and showcase what a phenomenal business you are. For instance, emergency plumbers would inherently receive heaps of benefits from promoting their phone number in prime areas on the homepage, inviting users to call. Furthermore, if for example you potentially provide customers with a regular weekly service, when they need assistance and support they would expect to see contact choices readily accessible on your homepage.

In A Nutshell:

At the end of the day, the homepage of your website is especially valuable and businesses should unquestionably consider enhancements to develop the success of your homepage and business. It’s also essential to recognise what your customers might expect to determine what features you might include on your homepage. For additional advice read our Web Wednesday from last week regarding features every website needs.

Posted in News, Web Wednesdays