Although Google Ads and other PPC networks offer a good amount of control over both what you spend and also who sees your adverts, there are still some pitfalls to avoid. It’s easy to spend your budget on the wrong type of search if you’re not careful, as Google Ads tries to show your ads to as many people as possible within your targeting. For example, a common problem some people find when they run ads is that they end up paying for clicks of people looking purely for information or for jobs in the sector.
The team at Success Local are all Google Ads certified, meaning they have completed Google certifications to demonstrate their capability to set up and manage Google Ads campaigns. From day one our team work with you to ensure that your campaign is going to reach the audience you want and that it will contribute to your overall business growth goals. Through continuous management of your campaign, you will see your campaign go from strength to strength.
PPC With Transparency At Its Heart
Being trusted to deliver your pay per click campaign isn’t something we take lightly. Our team understand that the true measure for all marketing is what it generates for you; the leads and the sales. That’s why we provide open and honest assessments of campaigns with monthly reporting on key metrics such as cost, clicks, enquiries and cost per acquisition. We don’t hide the important information from you and invite you to ask questions.
In addition to being open in our reporting, we also offer transparent campaign costs. Many agencies ask clients to pay their management fee and their click budget straight to the agency. This global sum then gets split and some is paid to Google and the rest is kept by the agency. The problem is you are very much in the dark about what is actually being invested in your campaign. Although most agencies are honest in how the budget is being distributed there are those that take the opportunity to take a larger proportion of the overall budget for themselves. This type of action reduces the visibility and results you can expect to see. At Success Local, we charge our customers a pre-agreed management fee each month and set up their accounts so that they pay Google directly. This offers complete transparency over how much your campaign is costing you and also how much you are investing in the ads themselves.
Whether you’ve been running a PPC campaign for years, or you’re just starting out, we can offer you a different perspective on your campaigns and often generate a better return on your investment. To arrange a video call or meeting with our expert team, call us on 01788 288 800.
We’ve answered some of the common PPC questions we get asked by prospective clients.
How do I pay for Google Ads?
Some agencies will charge a global sum for Google Ads and then take a percentage for their management. This can be convenient but can also reduce the transparency of exactly what’s being spent to attract clicks.
When Success Local does any form of Google Ads on behalf of a client, we will make you aware that you will be paying Success Local and Google separately.
You pay Success Local for the management of your ads campaign which covers the monthly analysis, reporting, upkeep and strategy of your ad campaign.
You pay Google directly for your monthly ad spend. Before the campaign is set live, one of our digital team will be in contact in order to set up your Google Ads payment profile.
So whether you are spending £100 or £10,000+ on Google ads, your direct ad spend will always be paid directly to Google.
How do you calculate the Google management fee?
Our management fee is based on a tiered system in relation to your Google ad spend. Therefore the higher your ad spend, the more work is required to maintain the account, so your management fee would be slightly higher than someone that is spending half as much on their ad spend.
Our management fee starts at £400 per month and goes to a bespoke price depending on your ad spend and requirements.
What’s the difference between Google Ads & SEO?
We’ve created a video to answer this exact question. Watch it below.
Are Google Ads expensive?
Google Ads have earned a reputation for being expensive it some industries. We’ve created a video to give some further insight into this question.
What is Google Guaranteed?
As one of the newest Google advertising platforms, Google Guaranteed or Local Service Ads, is one of the least well know. We’ve put together a video that explains them. Watch it below.
Customers we work with
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