When it comes to marketing and sales, business owners are rightly keen to stay one step ahead of their competitors and social media is no different. But without physically seeing an ad, it can be difficult to know whether a competitor is running a Facebook, Instagram, TikTok or LinkedIn Ads campaign. Thankfully there are tools out there that can help you to find whether your competitors are running social ads and also what creatives they’re using. In this video, Ryan takes you through some of the tools you can use.
You can find links to the platforms used below;
- Meta Ads Library
- TikTok Creative Center
Video Transcript
“Hi, I’m Ryan from Success Local. I’m here today to talk about one of the most common questions we get asked by a prospective client, and that is, ‘are my competitors using social ads?’. If you’re not aware of industry tools that are available, it can be really hard to tell. Unless you get served an ad and you can see it personally, you may just be left guessing.
So today I’m going to share with you a few different tools that you can use, for free, to decide whether or not your competitors are using ads and also take a sneak peek at their creatives. The first tool is Meta’s ad library. This allows you to see what ads your competitors are running across Facebook and Instagram.
You get to see one, whether they’re running them two, when they launched, and also what ad creatives are they using. What pictures, what text are they using to reach their respective audiences. It’s a really simple and easy tool to use. I’d recommend you start using that today. TikTok is a little different. The TikTok Creative Center goes one step further than meta.
In the TikTok Creative Center. You can not only see whether your competitors are running ads and also what they’re running, you also get to see more information like what their objectives from the campaigns are, and also what sort of results are they’re receiving. This allows you to take what they’re doing well and build on it. And if they’re not doing anything, it’s a really great idea to start because you’re going up against no competition.
LinkedIn’s a little different. It’s actually a lot more basic, and it doesn’t have its own creative center either. What you can do though is visit the page for the business that you’re interested in. Navigate down underneath their profile information and click on posts. Within posts you can filter that to ads and see exactly what sort of ads those businesses are running.
Although the level of detail varies greatly across all the different social media platforms, the good news is you can get some insight and understand whether your competitors are running ads. Whatever you do though, don’t rely exactly on what your competitors are doing. Pick it up, build on it, test, tweak, and improve, and that’s how you are gonna take your ads to the next level”
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