With the rise of social media, advertising on these platforms has become an essential part of many businesses’ marketing strategies. However, there’s no guarantee that social media will be right for every business. Because of this, one of the most common questions we get at Success Local from prospective clients is “are social media ads right for my business”. We’ve put together a short video to help to answer this question and to provide you with some things to consider when deciding if they’re right for your business and your audience.
If you have questions about social media that you’d like to have answered or you’d like to discuss social media ads for your business get in touch.
A question we asked quite a lot is, are social media ads right for my business? And the question we ask back is, well which social media platform. It’s too broad to class social media as just one entity that either will or won’t work for you, because there are so many different platforms out there.
You’ve got Facebook, which has the biggest reach of all the different social platforms, and Instagram that’s really good for showing visual content. You’ve also got TikTok, which is great for engaging content and video platform, and you’ve got LinkedIn, which is more of a networking opportunities for business to business type clients.
So what you really need to ask yourself is, where are my clients hanging out and what do I need to target them with? If you are a B2C type business and you want to target people based on life events and demographics and interests, then Facebook and Instagram could be ideal for you. If you are looking for B2B type clients and you need to target people within certain industries, certain business sizes, turnovers, employee numbers, then LinkedIn’s going to give you much better options for targeting that sort of information.
However, what we would always say to any client is that before you decide whether social is going to work for you or not, you do try different platforms. You don’t just rely on testing one to prove the rule. You should always be testing and always trying new platforms as they become available to see what’s going to work best for your business.