So you have finally sorted out your shiny new website, paid your design/development team and it’s now live for people across the world wide web to see. Unfortunately, the cost of running a successful website does not simply end when you put it live. There are many factors with various costs associated that must be taken into account when you consider running a website. Whether it be for personal or business use, this article is going to go over the costs of running your new website successfully.
Domain Renewal Costs
When you first set your website live you would have had to purchase the domain name. This would have been something like “www.yourwebsite.co.uk” or “www.yourwebsite.com”. Most hosting companies will offer a discounted domain name for your first year as an incentive to choose them to be your hosting provider. However, dependant on how you opted to pay for your domain name, on average you will be looking to spend around £12 for “.co.uk” addresses and around £17 for “.com” addresses.
There are other types of domain names that are available for purchase which all have different price points, these include options such as “.agency”, “.uk”, “.accountants” and many more. Check with your hosting companies for details on what options are available to you and their offers.
SSL (Secure Sockets Layer) Certificates
An SSL Certificate is important to have for a variety of reasons. Firstly, the level of security and assurances you get with your SSL certificate correlates with the amount it costs to purchase. For example, aside from protecting your users’ data and personal details, Google recently started to favour websites which are marked as secure by SSL certificates. So, if your website currently does not have an SSL certificate, you are damaging your online visibility as well as potentially putting your customers’ data at risk.
How Much Does An SSL Certificate Cost?
SSL certificates usually start from around £60, with the levels of security and insurance increasing the more you pay. So for example, if you pay more your SSL certificate and find that your customers’ data has been compromised or find yourself in a similar situation then you may find that the insurance included with your SSL certificate may cover you.
However, there are free SSL certificates available through services such as “CloudFlare”. These offer very basic levels of protection for your website and usually come with no insurance or other assurances. These types of SSL are good for simple websites describing a product or service but not recommended for e-commerce sites.
Why Do I Need An SSL Certificate?
In summary, if you sell products or services, take payment and personal details through your website, you should certainly consider looking into paying a little bit more for your SSL certificate to help protect your customers and cover you in case anything does go wrong.
On-Going Web Maintenance
Keeping your website up to date with the latest technologies, maintaining your code and continuously optimising the backend of your site will go a long way in making sure your website stands the test of time. As your website grows with content, it will need to be optimised continuously to make sure the page load speed is as fast as possible. By keeping page load speeds low, you are making sure your potential customers aren’t waiting around for content to load and get to the information they need quicker.
Content Management Systems (CMS)
To keep costs low you may wish to include building a Content Management System (CMS) into your website. A CMS allows you to add and create content on your website without having to dig into the backend code of your website. An older website which does not include a CMS will ultimately cost more to maintain and add content to if you are not familiar with the code used to build your website.
Monthly or Quarterly Web Maintenance
Many web agencies have some sort of ongoing maintenance plan which will aid in both creating new and exciting content for your website and also making sure your website is up to date and running at optimal performance. These plans aren’t always on a monthly basis but can also run quarterly, what is best for your website will depend on the overall size and the amount of content your website has. Your maintenance costs may even increase over time! Typically, web agencies will charge on average between £80 to £100 per hour on a monthly (or quarterly) basis to look over and decide the best actions to take in maintaining your website.
SEO (Search Engine Optimisation)
The cost of SEO largely depends on your website, where you are located, what services you offer and how many topics you wish to cover. For example, optimising a website to rank highly in one specific area for one particular service/product will be much more cost-effective in comparison to trying rank highly in multiple towns and areas for a large number of services.
The best course of action would be to approach your digital marketing agency and ask them for a quote catered to your businesses particular SEO needs.
Speak To Our Web Design Specialists
If you would like to learn more about how we can help with a new website build or simply maintaining an existing one you can speak to our friendly team on 01455 367 100 or you can fill out our online enquiry form today.