Are you exploring the latest design trends to help you construct a contemporary and prosperous business website? Interested in making your business visually more appealing online? Website design has evolved considerably over the past 10 years and will inevitably continue to develop further, so it’s vital to know the latest design trends to stay relevant online. The evolution of elements and techniques utilised in website design today, including the popularity of mobile and tablet devices, has led to a complex world of confusing trends for even the most talented of designers to appreciate. To help mask all of the design chaos, in this week’s Web Wednesdays we share a selection of contemporary design features you can utilise on your website. Let’s get the ball rolling!
- Large Typography & Serif Fonts
- Giant “Hero” Images
- Mobile Focused Design
- Fullscreen Background Videos
1. Large Typography & Serif Fonts
Need visitors to notice critical parts in your design? By expanding the size of certain text components, and by applying consistent typography sizing for different means throughout your page, you will ensure your website becomes consistent whilst encouraging visitors to become unavoidably drawn into the larger (and more valuable!) parts in your design. For example, if you want to promote a special offer, by incorporating a large title you will entice your visitors attention. Additionally, designers frequently deploy a wider array of fonts onto a single page to express specific messages more accurately and create a visually more interesting experience. Moreover, it’s been considered that serif fonts are primarily suited for print, while sans-serif is ideal for screens. However, it has become very trendy to incorporate san-serif fonts for website headings, while using serif fonts for bulky paragraphs. Why? Because sans-serif typography is more visually appealing and decorative, perfect for emphasising elements, and serif typography is more readable at smaller sizes.
2. Giant “Hero” Images
It’s no secret that the internal has become an appealing platform to showcase stunning images. Popular websites such as Instagram and Flickr, tailored to sharing photos, are used by millions of daily users. So, for your business website, rather than utilising website space for paragraphs of dull text, you have the opportunity to produce all sorts of emotions from your visitors by using compelling images which connect to your audience much better. For this reason, it’s become unquestionably fashionable to include big contemporary image banners that illustrate your services and products. These create strong visual experiences for your visitors and are frequently the ideal opportunity to incorporate powerful headlines and messages within the image due to the attention they create as visitors scroll down your page.
3. Mobile Focused Design
While contemplating the design of your new website, you should study who your audience is, and more importantly, the devices they’re using. Since October 2019, Statcounter has shockingly reported that 55% of website visits happen on mobile or tablet devices. This is an incredibly powerful opportunity to push greater importance concerning the visual appeal of your website on smaller devices, which has previously been a less significant matter. Although there are many aspects of improving your website for smaller devices, some of the main factors include ensuring your website is mobile friendly, incorporating a hamburger menu and ensuring your text sizing is always readable. By concentrating on smaller devices during the design process you will ensure your website offers a more enjoyable and appealing experience for an increasingly growing audience.
4. Fullscreen Background Videos
Do you want your website to stand out from your competitors? A remarkably simple and contemporary approach to help attract potential customers is to insert a video onto your design, automatically playing in the background. According to a report, 81% of businesses use video as a marketing tool, so it’s an incredibly favoured technique to help grab your visitor’s attention. Videos give you with a stage to share your story, which in-return can reduce the necessity of additional content on the same page. It’s fair to say we’re all reluctant to read paragraphs of uninteresting text, which is why videos are ideal for keeping your visitors interested and instantly grabbing their attention. Overall, incorpting a background video on your website design is a great technique to create a more engaging and successful website.
When designing a website, it’s a fundamental principle to design pages which offer an effortless and convenient experience for visitors. Minimalist designs support this by offering a simplistic, yet powerful opportunity to offer a better accessible experience which makes the elements you want your visitors to notice stand out. Minimalism can be associated with a “more for less” approach which encourages designers to think more carefully about the details to include on a design. By reducing the “chaos” of complicated designs, you can simplify sections to make them more focused, whilst aesthetically very appealing and making your website easier to use. This technique gives your website the freedom to produce fewer distractions, resulting in more purposeful whitespace to give your visitors a less chaotic experience.
Overall, it’s incredibly important to stay up-to-date with the latest trends in website design. Not only to create an appealing experience for visitors but to offer a website which includes design elements that are common features your audience is familiar with. If you have any questions or queries please feel free to let us know.
Stay tuned for additional design related articles to arrive in the imminent future.