The aim of the project was to build a brand new website that encompases all of their different branded sectors, with a content management system that would allow easy access to adding new properties and land listings. Taking inspiration from other well known property sites across the web, they wanted a fully featured and modern design to represent their company online. Their previous websites were not mobile friendly so a lot of missed opportunities had to be rectified. Additional functionality relevant to their sector, such as advanced search tools and archived listing pages were implemented bespoke to their needs. The web design took heavy inspiration from their existing branding, with a big emphasis on showcasing their high quality property photos. This shaped a more visual experience which is what you would typically expect from an online estate agent website and one that has helped see a growth in user interaction.
Since going live in early 2018, we have already seen a number of improvements to both user engagement and traffic hitting the website. The customer was part of the design process from the start and helped shape how they wanted to the design to appeal to their audience. The WordPress CMS platform has made uploading new listings an easy task and it continues to be updated on a regular basis. User experience has greatly been improved, having all services contained within the one site as opposed to across different websites.