Getting people into the showroom was a big aim from the new website, so user experience and call to actions played an important role in the design. Complementary colours and concise iconography help to highlight trust signs, along with high quality photos provided by the client which visually demonstrate the quality of their products and services. The website is now mobile friendly and secured with an SSL certificate following the latest advances in web. Load time and page size has decreased, improving the user experience, especially on mobile.
Holmfields SEO has also seen vast improvements with the positions of their keywords increasing by a total of 405 positions in months from August 2017 (when the campaign began) to June 2018. They began with 27 out of their 36 keywords appearing on the first page of Google search results and they now have all 36 keywords showing on page one.
Since launching the new website and beginning the SEO campaign, organic search sessions have increased with overall traffic rising as a result. Bounce rate has lowered to 38.16% and the average duration on the website has increased to 2 minutes and 07 seconds. The result of all of this is a goal conversion rate of 17.85%, resulting in a return on the customers investment soon after.
The performance grade has increased across the board on Google Page Speed Insights and Pingdom and we continue to work with the client on a monthly basis to maintain and succeed the success we’ve seen with the campaign so far.