Having compared the data from Google Analytics (GA) between February & March 2017 to February & March 2018, we can see that our SEO work has made a dramatic impact. We can initially see that 64% of their website traffic now comes from organic search (Google, Bing & other search engines), compared to 40% in 2017. The improvements to the keyword positions on Google, have allowed for more online visibility within search engines, leading to more traffic.
Not only have the rankings and organic search volume increased, the average duration spent on the website is up by 185%. This, significant increase, shows that visitors are much more engaged with the content and that the website layout is more user-friendly. The primary goal completions that we focus on for Country Ceramics are the number of contact page visits, contact form completions and click-to-call tracking. From the GA data, we can see that goal completions are up by a huge 44%. This shows that users are more engaged with the site and indicates that page relevance to their search queries is better.