Through the use of Google Analytics (GA), we can compare the data from February and March 2017 to February and March 2018. By comparing the two time periods, we can see that page views are up by 10% year on year. Combined with a 27% increase in average session duration, we are led to the conclusion that not only are we attracting more users, their engagement with the site is better too.
Our primary goal completions are measured by the number of property searches, contact page visits, the amount of contact form completions and click-to-call tracking. The data provided by GA shows us that the total number of goal completions has increased by 29%. We can also see that the goal conversion rate has increased by 34%, a further indicator of improved user engagement. In addition to this, we believe that more users are finding what they need on the site as contact page visits are up by 54%.