Could you lend me £1,000,000?
A successful website can cost THOUSANDS (sometimes Millions), but how much would it take to build a successful website for YOU?
There are many instances of exceedingly expensive websites that have included highly bespoke elements designed and developed exactly to the clients needs and requirements. I have provide a couple of shocking examples below of just how much some companies are prepared to pay.
- £12 MILLION contract to redesign the Recovery.gov. This was granted to Smartronix.
- £105 MILLION over a 3 year period for Businesslink.gov.uk
- £440 MILLION for Healthcare.gov
Click here to read our article on the most outrageously expensive website domains ever purchased.
But I can’t spare ANOTHER £1,000,000 for a website!!
If reading this article has made you believe a website of your own is considerably too expensive and completely out of the question, let’s put your mind at rest.
As seen from the examples above, in some very rare occasions websites can cost a substantial amount of money. But you may have noticed they are very far from being your average local business! In fact, whether you set an exceptionally high or low budget, it all comes down to what you want and how successful you would like it to become.
What options are available for a SUCCESSFUL website?
Your website budget plays an immense difference in the quality, effectiveness and success in a website. But how do you decide between the drastic differences in prices from different services and web designers?
There’s a wide range of web specialists out there ready to build you a successful website. But one very cost effective, and highly risky, alternative is choosing a template website. Although tempting and less costly, you may find there’s a significant reason why. They are specifically designed and built for ALL BUSINESSES wanting a new website. But why is this such a poor alternative for my business?
- Are all businesses the same?
- Do all businesses have the same target customers?
- Do all businesses have a website for the same reason?
- Do all businesses even use the same logo and branding?
- Do all businesses have the same Unique Selling Points and Calls to Action?
How effective would the same website design template, that many other different businesses and industries already use, really be? Templates use generic designs that can be a very quick and easy route for getting a temporary website (as having a website for your business is vital), but as a long term approach for your business, these are not commonly an effective or successful solution.
We recently worked with a business that previously implemented a template website. They later decided to invest in a website that would appeal to their target customers with a bespoke design tailored to their Unique Selling Points. They found this was much more relevant to their business and later had regrets about first investing in a template website.
Are all businesses the same? Do all businesses have the same target customers? Do all businesses have a website for the same reason? Do all businesses even use the same logo and branding? So how effective would the same website design template, that many other different businesses and industries already use, really be?
So… is a successful website AFFORDABLE?
A successful website tailored to your unique business can be surprisingly affordable for most businesses. Whether you’re a brand new company or fully established, you have to ask yourself “How successful do I want my website to be?”. If you want to successfully compete against your competitors you should highly consider a bespoke website designed and built with your needs and target customers in mind. As opposed to a very generic template website that could struggle to promote your unique business areas and attract your target customers.
We take a very individual approach to understanding your business and your customers when providing tailored quotes. We would love to work with you and listen to your requirements, target audiences and what you’re looking to get out of your website.
If you would like to find out how much a website which is tailored to your businesses needs and requirements could be, please speak to one of our helpful and friendly web specialists via 01455 698 033 or send us a message via our online contact form.